명품 패션브랜드에 나타난 블랙컬러의 배색 특징

Characteristics of Black Color Schemes Appearing on Some Luxury Fashion Brands

This study examines the color black in depth and analyzes accompanying design characteristics in luxury fashion brands. Among the 10 most valuable luxury brands according to Forbes , Dior, Louis Vuitton, Saint Laurent, Chanel, and Prada, all of which use a high proportion of black color in their products, were studied. The analytical data were drawn from the 2015 S/S to 2019 F/W. Clothing items were drawn from a total of 998 photos, with the limitation that only black must be used for the main and subordinate colors. This study indicated that black color coordination was consistently preferred without any variation year-to-year or season-to-season, and Saint Laurent had the highest percentage of black color use. Many similar color schemes were adopted, and images with a straight silhouette, chic quality, and elegance appeared. Dior exhibited many contrasting colors with bright tones, exhibiting many images that featured elegance, and Louis Vuitton had a more modern image, using more than four repeated colors and black on the top and bottom, maximizing sophistication and practicality. Saint Laurent had many all-black styles and created a chic image of the straight line. Chanel had a high rate of uniform coloration and had a high dark tone of low brightness. Prada exhibited more than four colors, with the most colorful effect. The common feature in the black color scheme shown in the five brands is that it maximized the elegance of the luxury brands by utilizing the unique urban and sophisticated sensibility of the color black.