네일케어 방식에 따른 소비자 인식과 소비자 만족도, 선호도의 관계성 연구

Correlations Among Consumers’ Perception, Satisfaction, and Preference by Nail-care Method

As the nail-care industry emerges as a high value-added industry in the Republic of Korea, consumer psychology has drawn attention as a significant demand variable. Under such circumstances, this study attempted to investigate the correlations among variables. The purpose of this study is to derive implications for the service development of the nail care industry by examining the impact on the perception of wet care and dry care methods of nail care and consumers satisfaction and preference, and analyzing their correlation. For this, a questionnaire survey was performed among 380 customers, and their perception, satisfaction, and preferences are analyzed and their correlation with each other was examined. As a research method, statistical analysis was used through reliability analysis, frequency analysis, one-way variance analysis (ANOVA), and correlation analysis as the result of the survey. The results found the following: In terms of consumer perception on two different nail care services (dry care, wet care), ‘wet care’ was viewed more positively. And Consumer satisfaction increased as consumer preferences improved. Therefore, there is a necessity to improve dry care-related consumer perception to maximize the promotion of nail care services. To accomplish this, it is required to launch diverse differentiation strategies.