Research on the Integration and Development of Sports Industry in the Yangtze River Delta in Shanghai

Purpose - The implementation of the national strategy of Yangtze River Delta integration development is one of the three major tasks given by the state to Shanghai to take the lead in realizing exploratory, innovative and leading development. Design/Methodology/Approach - By using the methods of literature review, investigation and expert interview, this paper analyzes the problem of promoting the integration of sports industry in the Yangtze River Delta in Shanghai. Findings - The results show that Shanghai should abide by the function orientation of system innovation leading area, high-quality development demonstration area, bridgehead of international competition and regional development radiation source in participating in the construction of sports industry integration in the Yangtze River Delta, construct and play the dynamic structure and role of local government to participate in the integration construction, which will promote the integration of sports property rights market, build modern sports industry system and develop promotion system It is important to develop consumption pilot, improve sports science and technology innovation ability and implement obesity sports intervention. Research Implications - We should enhance the mass basis of integrated development with cultural identity, strengthen the institutional guarantee of integrated development with mechanism improvement, and create practical space for integrated development with strategic accommodation.