
중국 저가항공사 서비스 만족도 및 재이용 의도에 관한 연구
Empirical Study on Customer Satisfaction and Intention to Reuse in Chinese Low Cost Carrier Industry
- 위수푸 투어후티(Yusufu Tuohuti) 김명수(Myoung-Soo Kim)
- 강원대학교 경영경제연구소
- 아태비즈니스연구
- 제11권 제4호
- 등재여부 : KCI등재
- 2020.12
- 167 - 176 (10 pages)
Purpose - In this study, we tried to find that the relationship between the perception of customers on the airline service quality, customer satisfaction, and intention to reuse in Chinese low-cost carriers industry. Design/methodology/approach - We conducted the empirical study for hypotheses testing using the survey data of experienced users in Chinese low-cost carriers service. In this study, reliability and factor analysis were conducted using SPSS 26.0, the path analysis was performed using AMOS 24. Findings - We found that the customer’s perception of aviation operation, reservation/ ticketing, online information service provided by Chinese low-cost carriers are positively associated with customer satisfaction. In addition, it was confirmed that customer satisfaction is positively related to the intention to reuse. Research implications or Originality - Based on the results of analysis, it was confirmed that the basic sub-services of the airline are also important in the low-cost carriers services market.
Ⅰ. 서론
Ⅱ. 문헌 연구
Ⅲ. 연구 모형 및 가설
Ⅳ. 자료 수집
Ⅴ. 가설 검정
Ⅵ. 결론 및 시사점
References