중국 뷰티관광상품 개발 기대효과에 대한 중국인 유학생의 미용관심도와 두피모발관리 간의 관계

Expecting the Development of Chinese Beauty Tourism Products The Relationship between the Beauty Interests of Chinese Students and the Hair Care of the Scalp

The purpose of this study is to analyzing the relationship between Chinese concern of and scalp & hair care, we will provide basic marketing materials for developing new beauty tourism products for Chinese tourists and revitalizing the beauty industry. The survey of this study was conducted from April 5th to May 9th, 2018, using a self-imposed legislative survey method for female students of Chinese students. The questionnaire distributed 300 copies and used 275 for the final analysis. Statistical processing of the collected material was analyzed using the SPSS 21.0 Statistical Package Program. As a result of this study, it was found that Chinese students are interested in cosmetology products, cosmetology in general, cosmetology information, and style interest, and scalp hair care behavior is also high. It can be seen that the higher the interest in the brand, the higher the knowledge of scalp hair care. In addition, when the interest in style, interest, and beauty information increased, it was possible to know the increase in social awareness of hair images. It can be seen that the higher the interest in brand and beauty information, the higher the selection of products. Through the above results, it is expected to be used as basic data for strategic marketing and differentiated service and product development targeting not only Chinese tourists, but also the Chinese scalp hair market.