The Importance of the Culture of National Minorities for Tourism Development in Vojvodina Province (Serbia)

According to the 2011 census, there are over 26 nationalities and national and ethnic groups in the Autonomous Province of Vojvodina, which makes it a highly multi-ethnic environment. Each ethnic group nurtures a distinctive culture and tradition, which are recognized as having a highly significant potential for tourism development in Vojvodina. This paper presents the results of a survey conducted with the aim of determining the activities of tourism organizations and travel agencies that are focused on implementing achievements of these cultures into a tourism product. The survey included 27 tourism organizations and 25 travel agencies from the territory of Vojvodina. The results indicate a high level of interest of tourism organizations in promoting national minorities living in their municipalities. On the other hand, travel agencies do not have many travel arrangements that promote the culture of national minorities of Vojvodina.