This study is an observation on the unusual post-dieselgate Volkswagen sales in South Korea, through the magnifying glasses of the humanities and social sciences. An analysis on the causality behind the country’s general utility function with regard to Volkswagen’s automobiles has been conducted by applying the theories of Pierre Bourdieu, Ivan Illich and Edward Said.
1. The South Korean Utility Function with Respect to Volkswagen
2. You Like What You Learn: The Educational Edifice of Preference
3. Conclusion: Crucial, More Crucial, Most Crucial