Research Status, Hotspots and Future Trends of Internet Public Opinion in China — Quantitative Analysis Based on Knowledge Map1

Using CiteSpace, a knowledge visualization tool, this paper makes bibliometric analysis of 4055 domestic research papers on online public opinion in CNKI, Through co-occurrence analysis and cluster analysis, the time zone view and pop-up diagram of keywords are generated, which can supplement and verify previous research conclusions based on qualitative review and quantitatively show the evolution path, research fields, research topics and research trends of online public opinion research in China since 2005 . After more than ten years development, China s network public opinion research has accumulated fruitful results, and has entered a stable development and adjustment stage, but there are still some research limitations and shortcomings. It can be predicted that in the future, under the guidance of big data and technological innovation, the research of online public opinion in China will continue to reflect the characteristics of interdisciplinary thinking with new media as the core platform; Public management will become one of the core disciplines in the study of online public opinion, New social phenomena and governance models, including Internet governance and network group events, will be explored by combining digital technology and practical tools, and become a research hotspot in this field together.