A Study of Management Problems and Countermeasures of Home Appliance Manufacturing Enterprises Based on a Green Supply Chain during COVID-19

Purpose There was a significant impact on the global economy in 2020 during COVID-19. Home appliance manufacturing enterprises are important to promote the rapid development of economies in Korea and China;but with rapid development;waste has caused enormous damage to the environment. Consumers take green factors into account when purchasing products. At the same time;governments promulgate environmental laws and regulations. Therefore;it is necessary and urgent for home appliance manufacturing enterprises to implement green supply chain management. Design/Methodology/Approach Based on the development of green supply chain management theory;this paper analyzes the present situation of home appliance manufacturing industry in Yancheng and the existing problems of green supply chain management. Based on a questionnaire on the restrictive factors of green supply chain management of the home appliance manufacturing industry in Yancheng using SPSS21.0;this paper studied the restraining factors and corresponding secondary factors of the green supply chain management in Yancheng home appliance manufacturing enterprises (government;enterprise;supply chain upstream;and downstream). Findings The study found that government policy was most influential;among which environmental laws and regulations had a low impact;but imperfect environmental laws and regulations and loose enforcement have a greater impact. Second was the influence of the companies themselves;among which the number and quality of green supply chain management personnel to be improved have a greater impact. Supply chain upstream and downstream were the least impact factors;among which conveying the concept of green supply chain management to suppliers had a greater impact. Research Implications Strategies and solutions are put forward to the government;enterprises;and the upstream and downstream of the supply chain to promote the improvement of green supply chain management of home appliance manufacturing enterprises in Yancheng. These findings could be applied equally to Korea.