지방자치단체 브랜드 강화를 위한 이모티콘 개발

Emoticon Development to Strengthen a Local Government Brand - Case of the Jeju Special Self-Governing Province

The purpose of this study was to develop emoticons and text in Jejueo (the Jeju language) to strengthen the brand of the Jeju Special Self-Governing Province. This can increase the online presence of not only Jejueo, but also Jeju, and make the province more attractive to the online community. We selected Jejueo, which was the first language spoken on the island and is now endangered, and developed graphic emoticons using dolhareubang representing Jeju Island. Jejueo and graphics on Jeju were presented harmoniously. It is expected that these specialized emoticons will help differentiate Jeju from other regions. This study provides opportunities and generates interest among the younger generation, who mainly use the standard language, living in Jeju. Furthermore, it is important to develop a broad spectrum of content, in order to make Jejueo a part of everyday life and support its existence.