부산국제영화제를 둘러싼 공공갈등의 제도적 프레임 분석

An Institutional Frame Analysis on Public Conflict around Busan International Film Festival: Focusing on Consensus Building based on Negotiation

The purpose of this paper is to analyse public conflict around Busan International Film Festival through institutional frame analysis. The findings are as follows. Firstly, Busan International Film Festival has been successfully performed for 20 years, and BIFF-related actors could reach an agreement in terms of internal-situational conditions based on the attributes of the collaborative team affecting the structure of the action arena. Secondly, the internal governance and intervention style of mayor of Busan city aggravated conflicts and antagonism among the film-relators, so they boycotted 21st Busan International Film Festival. Thirdly, the frame conflict between Busan city and film-relators made disagreements and conflicts more deepened. Lastly, they succeeded in building the consensus through compromise and negotiation with authentic discourse, some mediation and litigation. So we realized that the revision of the dependent and untransparent game rules about Busan International Film Festival, and the introduction of the independent steering committee of Busan International Film Festival made possible consensus-building. Above all, conflict-related actors could have reached the consensus because they all deeply shared the interest and performance of BIFF. We suggest that compromise and negotiation based on authentic discourse be needed in public conflict resolution, comparing arbitration and litigation asking for long time and much transaction cost.