사회적기업에 관한 인식 분석

Analysis of Perceptional Differences on Social Enterprise:Focused on Applying Q-Methodology

This study analyzes the perceptional characteristics on social enterprise by applying Q-methodology. After explicating the emergence of social enterprise and categorizing literature trends, the paper constructs the Q-sample with 21 Q-statements on five dimensions of social enterprise. The five dimensions consist of the purpose/raison d′etre of social enterprise, its management orientation, its market environment, the external administrative/financial/technical support for it, and its future prospect. The Q-samples are answered by 27 research subjects, that is, four administrative officers, four executives of NGOs, three social enterprise employees, five professors, six employees of company general, and five college students. By utilizing the PQMethods 2.35 program, this study illuminates some perceptional characteristics of the subjects on the five dimensions of social enterprise. Indeed, a set of academic suggestions as well as some policy implications can be drawn from the results that there exist diverse and somewhat corresponding/contradicting perceptions on the social enterprise. First of all, there is a need for an institutional device to minimize the existing or latent conflicts between the participants in the policy process of social enterprise. Finally, the paper discusses some improvement strategies for future researcher based on its own drawback/limitation.