정책내러티브 영향력과 전략에 대한 탐색

Exploring the Influence and Strategies of Policy Narratives

(Purpose) The NPF defines core assumptions, level of analysis, hypotheses and research methods within the framework, and emphasizes scientific approach to the narratives in the policy process. However, few studies have examined its usefulness by strictly applying the logic and research methods of NPF to Korean cases. Thus, this study explored the major ideas of the NPF(Narratives persuasion, narratives elements and strategies) with Korean cases (Design/methodology/approach) This paper examined the power of narrative persuasion at the normative core beliefs and policy core beliefs, and narrative elements(characters: heroes, villains, victims) and narrative strategies(angel shift and devil shift) based on the two Korean cases(Korea-U.S. FTA case and Special Act On Prostitution case) using content analysis. (Findings) The results show that the narrative persuasion was more effective on the policy belief-level debate(the Korea-U.S. FTA) than on the normative belief-level debate(the Special Act On Prostitution). In addition, the findings demonstrate that the winners mainly mentioned the heroes, but the losers mentioned the villains. However, hypotheses about devil and angel shift have not been supported. In the case of the Korea-U.S. FTA, it was revealed that the winners mainly used angel shift and the losers mainly used the devil shift, but in the case of the Special Act On Prostitution, both the winners and the losers mainly used the devil shift. (Research implications or Originality) This study argues that while the NPF is a powerful tool, it is imperative that future study also consider the role of belief systems and Korean contexts when testing the role of policy narrative and its outcomes.