지방자치단체의 정책홍보 효과성 제고방안

Improving the Effectiveness of the Policy Public Relationship in Local Government- Focusing on Jeju Special Self-Governing Province -

The purpose of this study is to seek promotional measures to raise its effectiveness of the policy of Jeju Special Self-Governing Province by analyzing the status on promoting it s policies and public awareness. Also, this study tries to provide the most desirable promotional measures for local residents based on the findings of the public awareness. Suggestion on promoting the police of Jeju Special Self-Governing Province is as follows: First, devising policy message is important. Second, it is important to build relations and confidences between the local government and the residents. Third, the implementation of promotional DB in public sector is needed. By making these efforts, policy efficiency of Jeju provincial government can be maximized and the public administration of the provincial government can be smoothly operated.