메가이벤트 개최에 따른 이해관계자간의 관광 거버넌스 형성요인 인식에 관한 비교연구

Comparative Analysis about the Formation Factors of Tourism Governance: According to the Mega Event Hold: A Comparison of Mega Event Stakeholders

This research tries to draw the tourism governance cause of formation for the tourism governance construction successful of the mega event attracting attention with the alternative tourism contributing to the sustainable tourism development through the qualitative including the Panels of Experts of the related literature review of the tourism sphere and mega event people concerned, and the quantitative access method. The factor, needed based on this result in the mega event tourism governance construction afterward preferentially, the understanding about the factor to consider is enhanced. The desirable direction tries to be presented in the mega event tourism governance construction. The first research results and tourism governance cause of formation derivation 41 factor of the mega event stakeholder group was drawn and the Importance-Performance Analysis showed the difference which is important the comparative analysis result with the second among the tourism governance cause of formation of the mega event stakeholder group. It is seen that this result acts as the important factor in the tourism governance formation.