공공기관의 사회적 책임모형에 관한 연구

한국남부발전 삼척그린파워의 사회적기업 비즈니스모델을 중심으로

The purpose of this study is to analyze the business model of social enterprise focusing on Happy Wondeok Inc. connected with KOSPO set up by the commercial law as one of public institutions. For this purpose, we draw an analysis model based on a theoretical review of existing studies on the business model of social enterprise. Analysis model we are established in this study includes three components such as value proposition, value creation, and value capture derived with basic recognition that social enterprise is the hybrid. The results of this study in summary are as follows. Happy Wondeok Inc. is building a successful business model to realize the dual values of social enterprise. As a result, a business model of Happy Wondeok Inc. provides us with a clear answer in all components such as value proposition, value creation, and value capture. And this study has several implications. First, this study will extend a horizon of real case studies beyond the limits of existing studies such as a simple classification of business model et al. Second, this study will provide us with an answer to questions of how it is to design the business model of social enterprise.