中国安徽省农村居民消费实证性研究

A Empirical Study on Rural Residents Consumption in Anhui of China

Starting the rural residents consumption and expanding the rural market are a fundamental measurement to construct new countryside, realize a well-off society and keep sustainable development of economy. So it is necessary to research the rural residents consumption. Taking Anhui rural residents as the research object to analyze consumption level and consumption structure of the rural residents by the combination of qualitative and quantitative analysis in Anhui province. Through analysis the rural residents consumption character from the consumption concept, consumption psychology and consumption behavior, it proposes main restricted factors of the rural residents consumption: rural public goods, rural circulation system and rural residents income. Basing on that forming concrete ideas for starting the rural residents consumption: to develop the rural market, to raise farmers’ income, to increase the financial transfer payments, to guide credit funds of financial institutions to enter the rural areas, to form a reasonable income gap, to improve the rural consumption tendency, and to take effective means to purify the rural residents consumption environment.