문화관광사업의 세계적 브랜드화를 통한 지방도시의 발전에 관한 탐색적 연구

An Exploratory Study on the Regional Development through the Global Brand Image Strategy of Culture and Tourism Project

This study is an exploratory case to approach the problem from new aspect and has just established a new paradigm or model to work with scholarly associations and public authorities which GAPA and KACG have provided an ideas of regional development for local government and local government has taken their suggestion. On this account, this study is a theoretical research which has limits to carry out a empirical research. Nevertheless, this study has stressed on the development possibilities of regional city which a hightech-based industrial estate has not be developed. This study has emphasized that these regional cities can also develope in overall areas such as politics and public administration, economy and industry, culture and tourism etc. through making a global brand of intangible culture and tourism recourses. Samcheok s Jeongweoldaeborumje Festival, along with Gi tug of war, which is unique in this time, and plays, praying for rain, the beginning of the hottest day, good harvest, good fishing, and so on to heavenly god, farming god, and fishing god. As the residents have become favorable to this festival year by year, it has been developed as a unique traditional folk event along with fame. Gi tug of war was designed as the intangible cultural property of Gangwon province, issue 2 in 1970. In this context, the global brand image strategy of regional culture resources through designating as a UNESCO s major intangible culture assets of the Samcheok s Geongweoldaeborumje Festival is worth trying in the meaning of seeking more creative ways to advance a regional city.