지방자치단체의 공연예술산업 발전전략

A Study on Developing Strategies of Performing Art Industry in Local Governments

According to strength of performing art industry for the change of future industry, national and corporative supports for it are increasing. According to a rise in income level of consumers for the extension of national economic influence and the change for leisure environment, demands and interests for performance art are raising. This study analyzed the status and problems of existing performing art industry and pursued the solution methods. It has the purpose to present the methods to activate performing art through case study, etc. Art education may be demanded to raise high quality audience trusting and supporting the vision and identity of organization as a way of some kind of macroscopic audience development that broadens the class of audience through mid-long term. We develop the mathematical model for reasonable pricing and profit-maximization of the domestic performing art firms based on the special attributes of the performing art firms and consumers. Diverse marketing strategies should be followed up. There need should be audience marketings to acquire performance programs that utilize outdoor stages and outdoor space and reach out toward the daily life and secure specific and practical audience database.