지역문화축제 방문객의 만족도 분석과 지역발전과의 연계방안에 관한 연구

Analysis on Visitors Satisfaction of Regional Cultural Festival and Its Connection Strategies with Regional Development- Focused on Seosan Hamieupsung Cultural Festival -

Nowadays many regional festivals have been flourished in local governments. The purpose of this study is to measure levels of visitors satisfaction of regional cultural festival, to identify effect of main independent variables on total satisfaction and to propose its connection strategies with regional development. Main variables are as follows: festival program, planner, facilities, accessibility, food, public relation, souvenir, connection of surroundings tourism, residents participation, outcomes of festival. We conducted questionnaire research with 198 visitors of 2009 Hamieupsung Cultural Festival. Haemi was the region which played an important role of Catholic history. There are many Catholic holy places that Catholics were suffered to torture, death in prison, clubbing to death, hanging, beheading and burying alive. We made a search for historical value of Haemi Catholic holy place and proposed its connection plans with regional development of Nepo cultural area.