The Preference for Exercise Information Contents Preference of Elderly and Effective Factors on Physical Literacy. KINESIOLOGY, 2017, 19(2): 11-21. [PURPOSE] The purpose of this study was to investigate the preference for exercise information in the elderly. We also analyzed physical literacy related factors. [METHODS] Face-to-face survey and exercise performance evaluation were conducted by trained investigator. The subjects in this study were 289 people aged 65 to 79 years, living in Seoul. Statistical analysis has been operated by SPSS [RESULTS] The subjects preferred the form in which text, numeric data, and diagrams were presented together as a type of exercise information. For examples of action, photographs, Asian, and young women were the most preferred information to conduct exercise. We examined physical literacy related factors using multiple regression model. The final regression model was shown that age(β=-0.269, p<0.000), educational level(high: β=0.220, p<0.001; college or higher: β=0.159, p=0.009), under-standing of terms(β=0.118, p<0.042), interest of excercise information(β=0.191, p<0.013) was significantly associated with phys-ical literacy in the elderly. [CONCLUSIONS] The present study suggests that excercise information for elderly has to consider the elderly. preference and degree of difficulty for better understanding.