중국의 유통경로구조와 정책에 관한 연구

A Study on the Structure and Policy of Distribution Channels in China

By the research seen by examining plan which can improve at least systematization of a distribution sector, reform opening got into stride to Chinese distribution channel structure by improvement of a premodern Chinese circulation system and non-efficiency-structure. The competition means of the China distribution industry, the development direction, and the Chinese distribution channel strategy are received focusing on the 1990s, and it is going to show a way proposal.

Abstract

Ⅰ. 서론

Ⅱ. 중국의 유통경로구조와 효율

Ⅲ. 중국유통업의 경쟁수단과 발전방향

Ⅳ. 중국의 유통경로정책

Ⅴ. 결론

참고문헌

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