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SCOPUS 학술저널

A Study on Policy Proposal for Senior Start-up and Marketing Strategies for Entrepreneurs

시니어 창업의 정책 제안과 마케팅전략 구축 방안에 관한 연구

Purpose – As the members of the baby boomer generation have re-tired in earnest, the start-up market has received more attention than ever before. According to recent statistical data, an increasing number of entrepreneurs are in their fifties. There has been a continuous increase in promotional materials on small business issues published by start-ups. This means that senior start-ups have increased in number. A number of support systems have been established for youth start-ups, but there are few government support policies in place for the senior start-up market. Thus, this study suggests a number of constructive alternatives from the perspective of government policy and marketing strategy for entrepreneurs, in order to generate competitiveness in the start-up process, through examining the current state of the senior start-up and by diagnosing extant problems. Research design, data, methodology - This study gives a number of options regarding the government's support policies and the securing of competitiveness in order to vitalize senior business start-ups. As for the government's support policies, funding support policy, publicizing business start-up policies, and operating systematic mentoring policies be-fore retirement have all been covered. In particular, in order for senior busi-ness start-ups to become competitive, development through mutual relations with diverse policies is urgently needed. The aging population is becoming an issue in Korea, so businesses for the aged, and the creation of jobs for these people, will become a social issue. Senior business start-ups are playing an important role in expanding enterprise productivity, in addition to enhancing national competitiveness. Expanding senior business start-ups is important, be-cause they also serve to expand the national infrastructure. Productivity increase through continuous expansion is thus recommended. Results - In order to expand the competitiveness of business start-ups, m

Abstract

1. 서론

2. 시니어 창업 현황과 문제점

3. 시니어 창업의 정책 제언과 경쟁력 확보 방향 제시

4. 결론

References

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