상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
157251.jpg
SCOPUS 학술저널

장애인 창업의 마케팅전략을 통한 활성화 방안 연구

Revitalization through a Marketing Research Foundation of the Disabled

Purpose – There is a recent social trend that is focused on the revitalization of business-founding. Business-founding now has an important impact on the progress of the national economy because of youth unemployment and an increase in baby-boom generation retirees. However, the support and infrastructure required for business-founding of the disabled are very insufficient. Since most supporting policies are on youth or middle-aged business-founding, business-founding by the disabled and the socially weak is losing competitiveness. Accordingly, this study diagnosed the issues by analyzing the current status of business-founding by the disabled and suggested a fostering direction for the advance of business-founding by the disabled. An idea for the founding of various business items is required for the competitiveness of business-founding by the disabled and the establishment of a growth-model based on marketing is required so that business-founding by the disabled would advance toward commercialization with growth potential. Research design, data, and methodology – Regarding the study method, the existing study literature on the status and issues in business-founding was mainly explored. In addition, the existing literature on the status and issues in business-founding by the disabled was also studied. The support on business-founding by the disabled by policy enforced by the‘Welfare Service Agency for the Disabled’and the support of related agencies including financial support on the commercialization of business-founding by the disabled were also examined. Results – Existing studies on business-founding by the disabled are very insufficient. It is very difficult to study a viable business-founding by the disabled fostering policy without thorough learning on the difficulties of business-founding by the disabled. Therefore, this study suggested a direction for the resolution of various issues such as market, funds, item, operational matters, and

1. 서론

2. 장애인 창업의 현황과 정책지원제도

3. 장애인 창업의 문제점

4. 장애인 창업의 마케팅전략 모델 구축방안

5. 결론

References

로딩중