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SCOPUS 학술저널

Study on E-commerce Evaluation Model : Focused on “Internet Business Model”

전자상거래 평가모형에 관한 연구 : 인터넷 비즈니스모델을 중심으로

Purpose – Recently, the importance of rapid change in busi-ness models is more and more increasing as the change of in-formation technology environment. Therefore, a variety of busi-ness models have emerged. On the other hand, there is no company that can generate revenue. Many enterprises are still maintained while they are changing only their appearance of the business model. Business model is important in e-commerce. However, a lot of researches are targeted only in Web sites. Thus, e-commerce companies do not have the infrastructure for measuring and business models. The purpose of paper is to evaluate factors which are related with the structuring of the e-commerce success. And it proposed a financial items and non-financial items. From the perspectives of administrators and managers, the paper researches the possibility for E-Commerce Evaluation Model as a valuable criteria in measuring business model. Research design, data and methodology – The methods are taken by the classification for the type of business-to-business transactions, transactions subject, and the degree of integration and innovation capabilities. Financial and Non-financial value is used to build E-Commerce Evaluation Model. Evaluation items in Administration's perspective are composed with enhance the effectiveness of the mission, improving efficiency of the admin-istration, and control of costs. Evaluation items in the customer's perspective were measured by customer participation and coop-eration with customer Satisfaction. In the case of researching the information system's perspective, three criteria are used such as adequacy of the development process, improvement of the quality of service, and maintenance of standardized in-formation technology. In researching for the ICT competence's perspective, evaluation items were composed of enhanced user capabilities, utilizing new technologies, and empowerment of in-formation workers. Results – In this paper, E-Commerce Eval

1. 서론

2. 선행연구 고찰

3. 전자상거래 평가모형

4. 연구결과 토론 및 시사점

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