The Effect of Distribution Enterprise Leader's Coaching Behavior on Organizational Citizenship Behavior and Turnover Intention: Mediating Role of Authentic Leadership and Moderating Role of Emotional Intelligence

유통기업 리더의 코칭행동이 구성원의 조직시민행동과 이직의도에 미치는 영향:진정성리더십의 매개효과와 감성지능의 조절효과

Purpose – In accordance with the recent changes in the management environment, leaders are required to have an abil-ity of drawing and inducing potential of each worker. Coaching, as one of the strategies of human resources development, is drawing people's attention. This study aims to inquire about the mechanism of leader's coaching behavior which influences the attitude and behavior of workers. Firstly, this study intends to il-lustrate what kind of influences the leader's coaching behavior can give on organizational citizenship behavior and turnover in-tention of workers. Secondly, it plans to verify the mediating ef-fect of authentic leadership in the relationship between leader's coaching behavior and organizational citizenship behavior and turnover intention of workers. Thirdly, it aims to prove the mod-erating effect of emotional intelligence in the relationship among leader's coaching behavior, organizational citizenship behavior and turnover intention of workers. Research design, data and methodology – In order to figure out how the leader's coaching behavior influences attitude of workers, authentic leadership is considered as mediating effect. As for a moderating effect, we have determined emotional in-telligence which attracts attention in the recent studies on organ-izational behavior, so as to investigate the correlation among variables. As for study sample, it was targeted to 236 organiza-tional members of distribution corporations whose leader's coaching behavior is required. For reaching the purpose of study, SPSS 20 was applied for the analysis. Results – The research findings can be summarized as fol-lows: Firstly, leader's coaching behavior gives significant positive influences on organizational citizenship behavior. Moreover, lead-er's coaching behavior gives negative influences on turnover in-tention of organizational members. Secondly, the mediating ef-fect of authentic leadership was proved in the relationship be-tween lead