A Study on the Determinants of Third Party Logistics Service Suppliers in Dongdaemun Market Yu-Liang Zhang * , Chang-Gwon Yoo ** , Gi-Pyoung Kim ***

A Study on the Determinants of Third Party Logistics Service Suppliers in Dongdaemun Market Yu-Liang Zhang * , Chang-Gwon Yoo ** , Gi-Pyoung Kim ***

Purpose – This study was intended to find the selection attribution factors and service satisfaction determinants of third party logistics suppliers in Dongdaemun wholesale market. Research design, data, and methodology – A questionnaire survey was performed, and the retailers and wholesalers in Dongdaemun wholesale market were asked to fill in it. Company employees using third party logistics service were selected by a random sampling method. Results – It is easy for both retailers and wholesalers to use third party logistics service. The logistics companies in Dongdaemun wholesale market have paid more heed to the security of freight and the operability. That is, the freight safety and operating service are the most important factors in selecting third party logistics suppliers, and they both have a close relationship with user satisfaction. There is no relation between service level and recognition in selection factors of third party logistics suppliers. All the responsiveness, operability and informativeness of third-party logistics providers has a significant relationship with user satisfaction. Conclusions – Third party logistics service is entirely different from the existing delivery or transport service. The most market vendors’ wish for third party logistics suppliers is the stability of freight and robust operating service. They also demand the responsiveness for special or emergency situation with having information strength.