The Relations between Safety Matters, Corporate Image and Performance in Logistics CompanyPerformance in Logistics Company

Purpose: The purpose of this study is to suggest strategic implications about empirical analysis with mediation effects of corporate image in terms of that relations between logistic logistics culture safety, safety compliance and logistics performance of logistics companie companies. Research design, data and methodology : The structure and method of this research is organi organized with, first establishing hypothesis and research model based on previous study related to safety culture, safety compliance, corporate image, logistics safety and logistics performance, which has been carried out survey questionnaire to those who got involved in logistics businesses. Results : It is well justified that safety culture and safety compliance have significantly influenced to logistics performance as well as corporate images that is also revealed to have positive impact to logistics performance. With results verifying into mediation effects of corporate image, it is found that corporate image has partial mediation effects between logistics safety cultu re and logistics performance, and corporate image has full mediation effects between logistics safety complianc e and logistics performance. Conclusions : In conclusion, it is strongly asked to make an aggressive efforts to safety compliance with necessity f or spread of safety culture in level of enterprise. Planning the strategy and its implementation is required to secure safety in logistics process because both lo gistics performance and corporate image has positive influences by logistics safety.