Advertising Attributes of One-Person Media Distribution in Purchase Intent

Purpose: Mobile media is gaining ground as an independent and core platform, and corporate in terest and the expectations for strategic use are rising in one one-person media. Therefore, this study aims to establish interactivity, entertainment, information, professionalism, and up up-to -date as the sub sub-factors of one one-person media advertisi ng properties, and to study the effect of one one-person media advertising attributes on purchasing intention. Research design, data, and method method: After collecting data from a total of 202 people, including 106 men and 96 women with the online survey method, fre quency analysis and regression analysis were conducted using SPSS 25.0. ResultsResults: Research has shown that information, professionalism, entertainment, and up up-to -date have a significant influence on purchasing intent. In addition, although information and ex pertise are found to have a significant influence on trust which shows a direct impact on the purchasing intention, the results of verification for the effect of purchasing intent through the medium of trust found to be significant in entertainment, inform ation and up up-to -date. ConclusionsConclusions: There is a difference in Professionalism and Entertainment between men and women. This study provided the suggestions for establishing the most effect ive measures and marketing strategies in producing one one-person media adv ertisements.