Strategy of Food Retailer and Delivery Rider s Accident in South Korea

Purpose: The primary objective of this research is to propose answers of rider s accident of food retailer in South Korea, in view of business sustainability of food retailer and his precious fate of rider who is a father that has a responsibility to the family. Research design, data, and methodology: We investigated previous studies such as food retailer, delivery, delivery application of mobile, rider s accident and statistics of delivery business agency, motorcycle accident ratio, annual fatalist, and further we analyzed cases of rider s accidents. Results: Rider s accident on the road toward food retailer is serious risky factor to their business reputation, corporate image, because claim amount related to death and physical/mental disability can be heavily damaged to food retailer. The point when rider dies is that rider is a person responsible for supporting his/her family, that is, a life itself issue together with downfall of family. Conclusions: In view of growth of South Korean delivery rider industry, the authors recommended that focus of stability and sustainablity of both food retailer and delivery rider should establish to executable and practical ideas such as rider s readiness, abandon of speed guarantee, duty of delivery app business and legal aids.