
Continuous usage intention of social media as an online information distribution channels
- Ni Nyoman Kerti YASA Putu Laksmita Dewi RAHMAYANTI I Gusti Agung Gede WITARSANA Ary Wira ANDIKA Nilna MUNA Ida Ayu Putu Widani SUGIANINGRAT Martaleni
- 한국유통과학회
- 유통과학연구(JDS)
- 제19권 제5호
- 등재여부 : KCI등재
- 2021.05
- 49 - 60 (12 pages)
Purpose: This study aimed to explore the variables that may play a significant role in inducing Facebook users to use Facebook as online information distribution channels continuously. Research design, data, and methodology: The population of this study are all Facebook users who have actively used Facebook as a social media as online information distribution for at least one year. Purposive sampling technique was used in this study and 290 respondents were enrolled. The data was collected using a questionnaire and further analyzed with path analysis and SEM-PLS approach. Result: The results showed that perceived ease of use, perceived critical mass, perceived enjoyment, and perceived information intelligence have a positive and a significant effect towards perceived usefulness. Perceived usefulness also has a positive and significant effect on users’ attitude, and users’ attitude has a positive and significant effect on intentions to use Facebook continuously among its users. Conclusions: Hence, it is important for Facebook as an online information distribution channel to maintain its perceived usefulness in order to create a positive impact on its users’ and induce Facebook users’ to use social media continuously.
1. Introduction
2. Literature review
3. Method
4. Results
5. Discussion
6. Conclusion
References