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A using New Huff model for predicting potential retail market In china

This study aimed to predict retail sales of local markets in Jinan city of China with the Huff model. In this model, compared the sales forecasting of department store, supermarket, shopping center / shopping mall, home appliance in a mid-sized city, depends upon two factors (store size and travel time) may be different. The result is to help locations decision marketsestimate a potential sales volume in other cities of China and eastern Asia countries.

INTRODUCTION

Revisiting the existing models

Estimation the huff model

Discussion and conclusions

References

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