A Study on the Effect of Characters of Social Shopping on Repurchase and Word-of-Mouth Intention

Even though the offer of social shopping is setting up, the study about social shopping is in an insufficient condition. And the systematic scientific cleanup of social shopping site doesn’t be organized. While in order to generate earning, it also needs to find out characteristics of social shopping and to service the characteristics’evaluation and performance. According to the analysis of the survey, the characteristics which have influence on of social shopping repurchase and WOM intention is found out. This study provided marketing strategies that can make social shopping to be continued developing.