A Study on the Influence of Tourist Spots Preference by the Tourist Information using SNS Characteristics
-Focused on the China-
Tourist information service is growing rapidly by using SNS, The users can according to their own situation at any time, any place to get their tourist information conveniently and enjoyable. Under these circumstances SNS tourist information service users was able to further expand their using rage. Now, the rapid spread of the internet and social networking services will lead to great changes in the tourism industry. Thus, with the increase of SNS users it is necessary to reveal the importance of SNS tourist information service as a tool to enable the tourism industry. The purpose of this study is based one the characteristics of SNS usefulness, convenience, interactivity, intimacy and use the diffusivity and reliability as the parameter to reveal their importance in the user's tourist spots Preference.
Ⅱ. Literature Review
Ⅲ. Research Model and Hypotheses
Ⅳ. Empirical Analysis and Hypothesis Testing
Ⅴ. Conclusion and Recommendations