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The Influences of the Characteristics of Internet Shopping Malls and the Shopping Traits of their Users Involved in E-commerce on Purchase Intent

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This study is designed to corroboratively investigate the influences of the characteristics of Internet shopping malls and the shopping traits of their users involved in e-commerce on shopping intention. With this in mind, the researchers take a look at the influences of such features of shopping malls on the web as the quality of the system, customer-support service, shopping-mall perception and security, the users' propensity to pursue pleasure and pragmatic interest on shopping intention. The study shows that all the variables suggested here have an influence on the purchase intent of shopping-mall users.

Abstract

Ⅰ. Introduction

Ⅱ. Theoretical Backgrounds

Ⅲ. Formulation of Hypotheses

Ⅳ. Research Methods

Ⅴ. Findings

Ⅵ. Conclusion

Reference

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