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A Study on the Effect of Shopping Motivation of Social Commerce on Flow, Trust and Purchase Intention

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Social commerce, in order to retain existing users should be put in more effort. Shopping motivation is one of the key factors to meet the needs of the users, so it can better understand the user. Grasp of shopping motivation is very important to understand consumers correctly to Social commerce enterprise. This study focused on whether it will affect consumers' flow, trust and purchase intention investigated through basic research and empirical study of social commerce shopping motivation. Also this focused on which shopping motivation influence Purchase intention. And this provided implications on social commerce business or service, and social commerce consumer-oriented marketing strategy.

Abstract

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Research Model and Hypotheses

Ⅳ. Empirical Analysis and Hypothesis Testing

Ⅴ. Conclusion and Recommendations

References

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