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Study on Vitalization Ideas For Traditional Market Through Social Network Services (SNS)

We attempt to analyze the case study of Suyu Traditional Market that vitalized its sales revenues by aggressively utilizing social network services, which have become popular since 2010 (e.g., Twitter, Facebook, blogs, smartphone applications), and by actively communicating with the local residents, and we attempt to analyze the utilization ideas of social network services for vitalizing the Traditional Market.

Abstract

Ⅰ. Introduction

Ⅱ. Theory

Ⅲ. Case Study on Vitalization of Traditional Market Through Social Network Services: Suyu Traditional Market in Seoul

Ⅳ. Social Network Service Utilization Ideas for Vitalization of Traditional Market

Ⅴ. Conclusion and Implications

References

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