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학술저널

A Study on Development of Culture Tourism Oriented Traditional Market

This study examined ways of development of Jeongseon Traditional Market and local economy in connection with local culture and tourism resources at neighboring areas to produce culture tourism oriented traditional market. Not only field survey on customers and merchants but also case study on markets at home and abroad was used. The findings were: First, Jeongseon Market could be global culture and tourism oriented market, and it could be converted to be permanent market and to develop marketing area even at off-season and to have self-sustaining ability enough to be an international market. Second, project of culture tourism oriented market could recover social and cultural energy at Jeongseon and to develop market and economy of the residents by visit of residents and tourists as well as networks and to develop welfare of the residents. Third, show of Jeongseon Arirang culture was introduced to give new directions of the traditional market and to be likely to invite Gangwon-do residents as well as tourists at home and abroad. Fourth, contents of culture and tourism of culture tourism oriented market could increase number of tourists and 2018 Winter Olympic Game Opening would raise international interests to increase number of foreign tourists and to be likely to have enormous influence upon local economy. Fifth, four years after development of the market, sales of each store was likely to increase as much as 60.3% and number of visitors a day was likely to increase as much as 60.0%.

Abstract

Ⅰ. Introduction

Ⅱ. State of Jeongseon Market

Ⅲ. Methodologies

Ⅳ. Development Program of Jeongseon Market

Ⅴ. Summary

References

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