Study on institutionalization of the rent-a-driver industry from the point of view at the creative industries

This paper, we argue that sector in terms of the creative industries the need to the institutional settle of the rent-a-driver business. The reason is as follows. First, the industry could create more than 200,000 jobs, Second, the effect is to bring out the about 4 trillion underground economy. Third. Can be interpreted industry, which contributes to reduce social costs, ranging from about 1.7 trillion won caused by drunk driving, , the total size of the economic impact of approximately 5.7 trillion per year. Fourth, the role of social safety nets for the poor populace industry. The the rent-a-driver industry, with the effect that more economic sense to replace the social security system. Therefore, through the institutionalization of policy should support. In this paper, we studied the secondary. The 1st research, studied through observations and interviews from August 1, 2006, until August 20, 2009, while direct experience in the field of industry, For research methods the parties directly a proxy driver, observation, in-depth interviews and the group interview method was used. Observation and in-depth interviews were conducted with the law and the president of the rent-a-driver business company. First, the rent-a-driver business, the operating system should be improved. secondly, the rent-a-driver business, for the formulation of the work ethic and education is desperately needed. Third, Showed that there is a problem with the rent-a-driver business car insurance policy. The effect socio-economic contribution effect of the rent-a-driver business industry can be summarized as follows. First, it is an industry that has an operating system utilizing state-of-the-art technology and equipment, and the convergence of creative industries to comply with the market. Second, the effect appears as an industry that creates jobs for the populace to replace the social security system, social safety net is considered as an industry. Third, this is an industry that can be self-