Analysis of SMEs Clothing Store’s VMD

Purpose - The aim of this paper is about what kinds of effects are on the eco-display in the clothing store. Research design, data, methodology - This study design is qualitative research based on real problem shooting for direct and participant observation, consulting, implementing and interviewing feedback of afterwork. A triangle method has been applied in interviews in terms of a period and interviewer. Results - After finishing the eco-display of the SMEs store, the owner and customers are satisfied with the results. Conclusions - The findings of this study show that the impacts of new display are significant for the SMEs fashion store.