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한국유통과학회 KODISA ICBE (International Conference on Business and Economics) 2013 International Conference on Business and Economics (ICBE 2013) A study on the effects of experiential marketing on the brand attitude to family restaurants and the effects of the brand attitude on revisitation
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학술저널

A study on the effects of experiential marketing on the brand attitude to family restaurants and the effects of the brand attitude on revisitation

경제경영 경제학

Abstract

Ⅰ. Introduction

Ⅱ. Theoretical background

Ⅲ. Research content and method

Ⅳ. Result and observation

Ⅴ. Result and proposal