A Study on Kazakhstan Women Consumer Behavior

The purpose of this paper is to examine the spending patterns and buying behavior of Kazakh women. After a thorough revision of related literature on consumer behavior in general and women consumer behavior in particular, the researchers used both questionnaire and indepth personal interviews to collect the data from 400 Kazakh women consumers equally chosen from the age groups of 20-30, 30-40, 40-50, and above 50. A stratified and convenient sample was drawn from the population. The collected data was analyzed with frequency distribution and the Microsoft Excel software package. The selected five hypotheses were proved with the support of Karl Pearson coefficient of correlation. Related to spending patterns, significantly 40 and 35 percent of 20-30 and 30-40 age groups of Kazakh women are spending their incomes on personal items as against 30 percent allocation from both 40-50 and 50 above respectively. Staggeringly, 25and 35 percent of 40-50 and 50 above age group women are taking decisions based on quality of the product whereas this percentage is at its mite in the below 40 age group. The Euro-Asian country Kazakhstan is selected for this study which encompasses culturally, socially and economically diversified women population. The current study sheds ample light on the buying behavior of Kazakh women consumers and further the research results definitely provides a useful backdrop information to the corporate world in formulating marketing strategies. The paper offers insights into the complex and changing patterns of behavioral tendencies of Kazakh women. This is a pioneering research work from this part of the world incisively provides a strong constructive base both to the corporate sector as well as to the academia in comprehending the spending patterns and buying motives of Kazakh women consumers.