Perceptions of Logistics Firms toward Green Practices: Evidence from Korean Logistics Industry

The paper examines the antecedents of green practices adoption and performance expectations for environmental initiatives of the logistics industry. Unlike recent research under this topic, this paper integrates some components of the corporate social responsibility dimensions and social expectation theories coupled with the recently developed construct of performance expectations to determine organizations’ behavioral intentions to adopt green practices. They are the following three components: social expectations, perceived organizational pressures, and perceived social pressures. Seven hundred and eighty samples collected from South Korean logistics companies’ employees are analyzed using factor analysis, structural equation model techniques and one-way analysis of variance. The results show that perceived social expectations and perceived organizational pressures as well as perceived social pressures are the antecedents of adopting green practices and positive expectations for environmental performance of the logistics industry. Moreover, there are mean differences by their job position titles in terms of the perceptions of social expectations, organizational and social pressures as well as the likelihood of adoption of green practices and performance expectations.