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한국유통과학회 KODISA ICBE (International Conference on Business and Economics) 2014 International Conference on Business and Economics (ICBE 2014) Effects of University students' acceptance motivation of SNS on using intention of SNS Based on TAM: Moderating effects of the gender difference and the degree of SNS addiction
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학술저널

Effects of University students' acceptance motivation of SNS on using intention of SNS Based on TAM: Moderating effects of the gender difference and the degree of SNS addiction

경제경영 경제학

1. Introduction

2. Theoretical Background

3. Research Design, Data, and Methodology

4. Results

5. Conclusion

References