An Analysis on the Perception of Consumer Groups about the CSR and Business Ethics of Domestic Retailers
In this study, it is attempted, on the basis of the preceding studies, to classify social responsibility activities as the social responsibility activities for an affirmative contribution (doing good) with a more positive meaning, i.e., the social contribution activities as the philanthropic responsibility including ethical responsibility, activities for contributing to local society, activities for consumer protection, and activities for environmental protection. Especially in the case of retailers encountered at the point of making contacts with consumers, the ethical responsibility like the introduction and practice of ethical management in the process of playing a purchasing agent's role to provide reliable and inexpensive products of good quality at an appropriate time and place may be regarded to be indispensable.
Ⅱ. Theoretical Background
Ⅲ. Study Methodology