The study on the research and analysis of start-up success-failure factors to small firms, Micro-enterprise

10 Tips for Success and Shortcuts to Failure. 10 Tips for Success: ① Exemplary credit ratings serve as a foundation for start-up success. ② Work in related business as if you were a servant. ③ Your own pocket money is your reliable supporter. ④ It’s best to have sales management system. ⑤ Business plan is the guardian of your boundless journey. ⑥ Making good use of promotional methods can attract customers. ⑦ The chemistry of your store and your surroundings should be right. ⑧ A founder should run around on their own feet. ⑨ It’s better to have a type of business that has high cash turnover ratio and short customer visit cycle. ⑩ The beacon does not shine on its own base. Use the blue strategy: find a business district in the living zone. 10 Shortcuts to Failure: ① Market research without start-up training is like building castles in the sky. ② Having more debt than internal funds is only good for others, not you. ③ The size of furniture and fixtures should be appropriate. ④ It’s crucial to promote skills. ⑤ Like roses have thorns, even good business district can hurt you. ⑥ It’s not a good sign if the size of business is bigger than funds. ⑦ Family is your priority. It’s better to work with them. ⑧ Don’t ever think of becoming a boss if you don’t have any unique strategy. ⑨ It’s no use when you don’t steadily strive to learn and practice. ⑩ If you don’t‘ treat your employees as your family, you’ll also get kicked out of your home.