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The negative impact study on the information of the large discount retailers

This study aims to find out what impacts large retailers’ behaviors appearing when they promote the strengthening of their market dominating power in the trade relations with small and medium suppliers or in the market can have on consumers. It intends to analyze what impacts such behaviors and consumers’ response to them have on large retailers by checking how consumers think about large retailers’ behaviors that make inroads to small and medium traders’ markets taking advantage of the unfair trade they conduct in the trade relations with small and medium suppliers or their market dominating power. Therefore, this study investigates the impacts of the unfair trade between large retailers and suppliers and the market-dominant market expansion against small and medium retailers out of consumers’store choice factors. This study analyzed negative information (news) on large retailers (Lotte Mart, E-Mart and Homeplus) based on the monthly data over the past five years from 2008 t0 2012 and also analyzed the correlation between dependent variables that are likely to affect sales through large retailer economic index, special demand (traditional holidays) index and holiday (Saturdays, Sundays, public holidays) index. This study performed Cronbach’s alpha reliability analysis and factor analysis for the measurement variables. This study conducted a correlation analysis on the time lag of the factors that have an impact on the negative information and sales of large retailers in order to analyze how consumers respond to the choice of large retailers’ store (store sales) when they perceived negative information about the unethical behaviors of large retailers. Together with the above analysis, this study also conducted a multiple regression analysis in order to derive a result that the perception on negative information affects sales (store choice). Unfair and negative information on large retailers appeared significant for the hypothesis that sales will be affected b

1. Introduction

2. Retail Industry and Ethical Management

3. Unethical Corporate Information and Consumers' General Preference

4. Study Methods and Analysis of Study Results

5. Conclusions and Future Study Proposals

References

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