Impact of gender differences in DNA on consumer buying behavior

This study combined consumer purchase behavior theory with gender DNA theory of the genetics and animal behavior science to buying behavior and inclination of men and women online and offline and to give marketing strategy models depending upon gender genetics characteristics. The study consists of 5 parts:1) Investigate online and offline consumer purchase behavior;2) Investigate precedent studies on consumer purchase behavior; 3) Investigate precedent studies of genetics and animal behavior science on consumer purchase behavior; 4) Adopt research models and hypotheses; 5) Verify hypotheses and find out implications by field survey and empirical analysis.