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Effects of type of customers of culture center attached to hyper market upon use of hyper market : Focused on Mediating Effect of Shopping Values

The purpose of the study was to investigate whether culture center helped increase hyper market profit and whether customer life styles had influence upon use intention. The study investigated effects of customers' life styles and shopping values upon hyper market use by using models. The subject was 139 customers who made use of culture center at 'S' branch, Nonghyup Hanaro Club. A questionnaire survey was done.

1. Introduction

2. Theoretical Background

3. Models and Hypotheses

4. Methodologies

References

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