A Study on the Determinants of Perceived Satisfaction of Strategic Alliances : focused on the moderating effects of alliance type

This study analyzes 95 strategic alliances from 2009 to 2014 to identify the positive relations of relationship capital, such as trust, control, commitment, and conflict, and the perceived alliance satisfaction of managers. It is based on the behavioral perspective which has been one of the main streams in understanding the outcomes of inter-firm cooperations, and the results also support previous arguments in this field. Additionally this study focuses on the interaction effects of alliance type-equity alliances and non-equity agreementsand two relational assets, trust and control, to alliance outcome, which has not been the main issue of related studies.